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Public Relations (PR) does more than just raise brand awareness; it can also help MSPs generate leads and support their sales teams. Media coverage builds trust and credibility that attracts potential clients who may not have noticed your company before.
Here are three ways that PR can help support your sales andbusiness growth:
1. Establishes trust before the first sales call
Seeing an MSP featured in a trusted media publication canmake prospects feel more confident about the MSPs’ skills and capabilities.Instead of starting from scratch, sales teams can build on the credibilityestablished through PR.
2. Addresses common customer concerns
Manybusinesses hesitate to switch MSPs due to concerns like downtime, budgetconstraints or because they stick with a service that they are familiar with,and they are unaware of better options. PR allows MSPs to proactivelyaddress these concerns through case studies, thought leadership articles, podcasts and expert commentary.
For example, sharing a customer success story - such as helpingan accountancy firm transition to the cloud with zero downtime – can help otheraccountancy firms feel reassured that your MSP can handle their needs.
3. Provides sales teams with valuable content
Sales teams can use feature content such articles,executive interviews, and thought leadership articles to reinforce their expertisewhen talking to prospects. Instead of just saying, “we’re experts incybersecurity,” the sales team can share a published interview orarticle that backs up the claim.
TechComms final thoughts
Media coverage can create trusted visibility of your companyto help you stand out and give your sales team the chance to connect with prospects.With the right approach, this visibility can turn into real businessopportunities such as forging new partnerships and potential mergers andacquisitions. Whether it's attracting new clients or generating leads to helpthe business grow, it’s about using the exposure to build strong relationshipsand long-term success.
